Business Lead Generation Tools for Small Business

In a perfect world customers would just come to us and we wouldn’t have to bother with advertising, marketing or all the other methods there are of generating business leads. This, unfortunately, isn’t even an option. However with the choice of business lead tools readily available online it’s easier than ever. Whether you choose automatic tools in the form of software or hit social media these generate all the information to the people we need to receive them. They have fast become one of the most valuable aspects in terms of getting the message out there and giving businesses the best possible chance of success. Here is a brief synopsis of the some of the best business lead tools on the market and what they each bring to the table.

Bloomberg

Think LinkedIn but with way more information and giving you access to all the right people. That’s how Bloomberg works. When we say ‘the right people’ we are referring to the decision makers within the companies you are looking to do business with so you can go directly to the top and cut out the middle men. For example, FCI Acquisitions LLC is a major player in the floral delivery market. If you are in the same field and looking to team up with them you can search for their company profile and then click on one of the key executives listed. Here’s an example.

Likewise, if you are seeking to team up with an international investment holding company and think that Pak Fah Yeow intl Ltd best fit the criteria the guy to get in touch with would be Wee Sean Gan.

How Can You Prevent Your Business Website Being Hacked

Cyber and internet security is now more important than ever. With organisations such as Anonymous continually targeting government websites, it really does seem like nobody is safe. Of course, it’s highly unlikely that your business and its website will be targeted to this extent, it is best to be prepared for the worst case scenario. In order to make sure your website is safe, and in order to see whether it would be able to withstand being ‘hacked’, you can get it tested. But what is this testing and how can it help you? Here, we explain in detail.

Why Does Your Website Need to be Safe?

Your website needs to be safe so that it can’t be hacked by people who are looking to steal information. If you’re the owner of an e-commerce website this is particularly the case as it’s likely that your website will be strong the information of all of your clients. This could mean that, if your site is hacked, the hackers can take credit card information. This recently happened with TalkTalk, and they’re facing big fines.

How Do You Know if Your Site is Safe?

There are lots of little plug-ins and pieces of software that you can download in order to make your website safer. However, unless you’re a website developer or someone who is incredibly internet savvy, it’s more than likely that you’ll be unsure how vulnerable your website is. Downloading anti-virus software, anti-malware software and installing firewalls are all helpful ways to boost your site’s security, making it a trustworthy source. However, even then you’ll still be unsure of exactly how safe it is. Thankfully, specialists can help with penetration testing. This shows you just how safe your site is.

3 Reasons a Good Domain Name can Elevate Your Business

Doing business online is a foregone conclusion in today’s world. The presence of mobile internet devices and an increasingly connected world are evidence of just how important a website is to any business. The internet helps companies elevate performance and optimize operations. The entire foray into the digital world begins with one small step that has lasting implications on the company—the domain. Before a company opts to buy domain names, businesses should consider that the simple name of the site will be used throughout the organization on a continual basis. Therefore, a good domain name can help elevate any company.

Easy to Remember

The domain for any online arm of a company should be easy to remember. Short and sweet is usually a popular mindset when selecting a domain; however there are always exceptions to the rule. The right domain presents some type of relevance to the company, which makes it clearly associated with the organization. Since customers are using search engines to locate businesses, the name must be easily identified in scope and purpose when it appears on the search results page. Plus, a domain that is easy to remember, like the actual company name, is more likely to attract repeat business just because it remains prominent in the mind.